Weekend - Thursday

The artist: Weekend is yet another artist who doesn't come into any stereotypes. He is an artist who is more of a lady's man. This is  virtually because all of his songs are love songs. The genre that Weeknd represents isn't 
actually hip-hop, its more RnB, however he is widely recognised by the hip-hop culture . He comes across as a person who is extremely  down-to-earth than the typical man and his music is jam packed with feelings and emotion. His image is slightly scruffy because of his messy hair but, other than that, he usually wears
regular urban clothes.


The song: The song is very intimate and slow. Noticeable, the there are aquatic and marine sound effects which give the song a dreamy and surreal mood to it. Its about how the character in the song has a girl for every day of the week, however the girl for Thursday fell in love with him. The entire song is just sexual reference telling the girl to be ready for Thursday.


The advantages: The advantages of making a music video for this song would be the fact that we can intergrate special effects to compliment the surreal sound of the song and we could also experiment with a few camera filters and editing techniques In addition I could use some slow motion effects to capture the intimacy between the characters.

The disadvantages: The disadvantages of making a music video to this song would be the difficulty of finding willing participants to play the role of the main characters (boy and girl) and setting up a sexually romantic theme.

Conclusion

In conclusion, after weighing up the options we have decided to make a video for Kendrick Lamar - The Art Of Peer Pressure because we think it would be a more practical project in terms of locations, costume and acting. And above all, we think we would be able to incorparate all of the essential aspects of a well thought out music video and lastly, I would enjoy it because I know the culture like the back of my hand.

https://www.youtube.com/watch?v=0Suprl56Owg