The artist: Kendrick Lamar is an example of a classic hip-hop who is on the rise towards success. However, the character he portrays and maintains is a very humble, modest and popular one, unlike a lot of rappers. The typical rapper would have more of a boastful and flashy personality but not him. Kendrick Lamar is a unique character because he is the type of person who would let his words do the talking for him rather than portray a false image of himself. He has a down-to-earth aspect about him, therefore, his fans are more likely to be 'Hip-Hop heads' [see audience profile post] because his image is based on authenticity.
The song: 'The art of peer pressure' is a song is orientated around the artist's childhood, growing up in an impoverished and ghetto area. The entire idea of the song is contradiction because the lyrics are a short story on how the artist is usually a good person, but when he is around his cousins and his friends he turns completely ruthless. This involves scenes of him in a car looking to cause trouble with his 'homies' and and in his journey he comes across different situations. At the end of the journey him and his 'homies' commit a house robbery.
Advantages: Its a song with a fairly straightforward story line I could use as a template for my music video. Advantages of the song's story are that I have a car I could use as a prop for my music video and willing participants to represent his 'homies'. Furthermore, the car I can use is a Toyota. This is good because in the song a Toyota is mentioned as the car the main character is riding in. In addition, I have in mind a variety of locations which I could use to film this music video to make it as ghetto as possible (e.g. buildings and flats that are run down, car parks, staircases, a house (for the robbery) and an underpass). I think I would be competent enough to portray the oxymoron mood of this song by incorporating suitable costumes and applying witty camera angles.
Disadvantages: The disadvantages of trying to make a music video for this song would mostly be trying to force such a ghetto image in the suburban town I live in (Harlow). Also, trying to direct the main character to behave in such a vigorous manor would be a bit tricky.
on mood of this song by incorporating suitable costumes and applying witty camera angles.
https://www.youtube.com/watch?v=4rxlRn_nub0
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