Friday, 6 December 2013

Tyler, The Creator - Her


The artist: Tyler The Creator is an artist unlike any others. His persona revolves around the idea of being a 'walking circus' meaning that nothing he does is taken serious because almost everything that he does  is a joke. He has a an extremely childish personality . This is because he does whatever
he likes. His music is mainly alternative rap and he is viewed as 'the joker' in the hip-hop world. He associates himself a lot with skateboarding therefore his dress code is predominantly skateboarding clothes (cap, shorts, vans shoes and completely random t-shirts) Which is extremely similar to fashion in the 90s era. Tyler's fan base consists of mainly white teenagers aged 14-19 and these people are attracted to his free spirit and his unorthodox rapping.

The song:  'Her' is a song is a song about a fictional character who is a stereotypical 'looser' teenager who has fantasies about his friend (a girl). Throughout the song there is an extremely sinister atmosphere as the fictional character gives a disturbing and in-depth description of his affection for his friend and this mood only gets creepier as the song continues.

Advantages:  The advantages of using a song like this for my music video would be: how easy it is to manipulate the dark using a variety of camera techniques and tricks to best portray the dark and boarder line predatory theme though out the song.

Disadvantages:  Unlike the first song choice, this song doesn't have a particular story line. It has more of a series of events therefore it would be more difficult to make the video flow and stay exciting to the audience

https://www.youtube.com/watch?v=nuuwl-6Ikvk

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